Article displaying device



Nov. 7, 1933. A. E. RITCHIE ARTICLE DISPLAYING DEVICE Filed Aug. 29, 1932 a I INVENTOR B Y y? A TTORNEYs Patented Nov. 7, 1-933 ARTICLE DISPLAYING DEVICE Albert E. Ritchie, Buffalo, N. Y., assignor to The Wildroot Company Inc., poration of New-York Bufialo, N. Y., a cor- Applioation August 29, 1932. Serial No. 630,893

6 Claims. (Cl. 21172) This invention relates to a device which is more particularly intended for displaying articles which are to be sold or exhibited either on the counters of stores or in the windows of the same or elsewhere, such for example as bottles or similar containers which are filled with a liquid, although this displaying device is equally serviceable for displaying other articles of merchandise of a similar character. 7

It is the object of this invention to provide a displaying device for this purpose which is simple and in xpensive in construction, also capable of being compactly knocked down for shipping purposes and easily and conveniently assembled into its operative condition for displaying the respective articles, and which is strong and durable and not liable to be disarranged while in use but instead serve as an attractive means for displaying the goodswhich are to be advertised.

In the accompanying drawing:

Figure l is a perspective view of one form of displaying device embodying this invention.

Figures 2 and 3 are vertical cross sections of the same taken on the correspondingly numbered lines in Fig. 1.

-Figure 4 is an inverted perspective view of the clip whereby the lower end of the article to be displayed is held in its proper position with reference to the frame and the panel of the displaying device.

Figure 5 is a perspective view of the cap whereby the upper end of the article to be displayed is held in its proper relation to the panel of the displaying device.

In the following description similar characters f reference indicate like parts throughout the several views or the drawing.

Although this displaying device may be advantageously employed for exhibiting articles of 40 various forms or constructions the same in the present case is more particularly designed for displaying or supporting a bottle-shaped container which is filled with a liquid to be exhibited, this bottle having opposite upright flat ll, a flat lower end or bottom 12, a reduced Slow: outlet or neck 13 at its upper end which is externally screw-threaded, as shown at 14, and a cork 1.5 inserted in this neck for closing the same.

The device for displaying this bottle or container in the form illustrated in the drawing is constructed as follows:

in its general organization this displaying device comprises a frame, a panel mounted on the frame, a clip for supporting the lower end of the bottle or container and a cap for supporting the upper end of this bottle. The frame is preferably of rectangular form and comprises a lower horizontal bar 16 which is of channel shape in cross section and faces with itshollow or concave side upwardly, two upright side bars 17 ,which are preferably, though not necessarily, also made of channel shape, and connected at their lower ends with opposite ends of the lower bar 16, and an upper horizontal bar composed 5 oi two sections 18, l8,which are connected at their opposite ends with the upper ends of the upright bars 17 and are separated from each other so as to form an intervening horizontal slot 19 between these upper bar sections 18, 18. These several members of the frame are preferably constructed of sheet metal although any other suitable material may be. employed for this purpose if desired.

This frame may rest directly ona support of any suitable character, such as the top of a store counter, but in the preferredconstruction the same has its lower horizontal bar 16 secured to the upper end of an upright post or standard 20, which latter'has a base 21 at its lower end so that this frame and standard in effect are the equivalent of an easel. v

Within this frame is arranged a panel 22 which is preferably assembled therewith by sliding the same downwardly through the slot 19 between the upper bar sections 18, 18 so that its opposite vertical edges slide invthe grooves of the upright channel bars 1'7, 17, and the lower horizontal edge of this panel engages with the groove in the lower horizontal bar 16 of the fame, and the 90, upper edge of this panel is within the slot 19 or substantially so;

The numeral 23 represents the window or display opening which is formed in the panel and in which the bottle or similar article or piece of goods is adapted to be mounted so that this bottle projects from either side of the panel and enables the contents thereof, while viewing the same from either side of the displaying device, to be observed. This window or display opening is oi substantially the same shape as the contour of the container and in the present case is prefer. ably wide at its lower end to receive the body of the bottle and narrow at the upper end to receive the neck of the bottle, and the window extends with its. wide lower part to the lower horizontal edge of the panel.

Means are provided for retaining the upper and lower end of the bottle against lateral displacement relative to the panel and frame so 1 that the bottle will always occupy a position in which it is central, but will be in line with the plane of the panel and project equally from opposite sides thereof.

The means for holding the lower end of the bottle or container in place preferably consists of a clip comprising a horizontal base or plate 2awhich engages with the lower end or bottom of the bottle, two upright lips 25 projecting upwardly from opposite longitudinal edges of the base 24 and engaging with opposite upright flat sides 11 of the bottle, and a longitudinal retaining flange 26 projecting downwardly from the underside of the base 24 and engaging with the adjacent part of the groove in the lower channel 7 bar 16 of the frame, as shown in Fig. 3.

This clip is preferably constructed from one sheet of metal by bending the lips 25 upwardly at opposite edges of the base 24 and striking the retaining flange 26 downwardly out of the central part of this base, as shown in Figs. 3

and 4. g

The means for retaining the upper end or neck of the bottle in its proper central position within the window of the panel consists of a cap 27 having an internally threaded annular flange 28 which is adapted to screw over the externally threaded neck 13 of the bottle, and two retaining lugs 29, 29 projecting upwardly from the top of the cap and forming a slot or groove between the same which receives the panel 22 at the upper edge or end of the window or displaying opening 23, as shown in Fig. 3. This cap and its retaining lugs 29 are preferably constructed from a single sheet of metal in which the retaining lugs are punched or struck upwardly out of the top of the cap, as best shown in Figs. 3 and 5, so that these are parallel with each other.

After a bottle or similar container or article which is to be exhibited has been mounted on the frame and panel of the easel in the manner described, this bottle is reliably held in position on theceaseland incapable of becoming accidentally detached therefrom.

, If desired, a washer 30 may be interposed between the upper end of the neck and cork of the bottle and thetop of the retaining cap for the purpose of producing a neat and finished appearance.

In addition to the bottle variousother goods may be mounted on one or both sides of the panel adjacent to the bottle, such for example as envelopes 81' containing merchandise of powdered form or of any other appropriate character, which envelopes may be attached to the panel in any suitable manner, for example by means. of paper fasteners 32, as shown in Fig. 1. l

As a whole this displaying device or easel can bevery compactly folded for convenience in storing or transporting the same, it can be readily set up for use, and forms a very neat and attractive means for displaying bottles or similar merchandise to the trade.

I claim as my invention:--

1. An article displaying device comprising a frame, a panel 'slidably arranged within the frame and having a window extending to the lower edge thereof, which window is adapted to receive said article, and a clip embracing the lower end of said article and interlocking with said frame.

2. An article displaying device comprising a frame having a lower horizontal channel bar which opens inwardly, a panel arranged within said frame and engaging the channel of said bar and having a window extending to said bar and adapted to receive said article, and a clip having a base engaging with the lower end of said article, upright side lips engaging opposite sides of said article and a depending lower flange engaging with said channel.

3. An article displaying device comprising a frame having a lower horizontal channel bar which opens inwardly, a panel arranged within said frame and engaging the channel of said bar and having a window extending to said bar and adapted to receive said article, and a clip having a base engaging with the lower end of said article, upright side lips engaging opposite sides of said article and a depending lower flange engaging with said channel, said lips being bent upwardly from opposite edges of said base and said flange being struck downwardly from the central part, of said'base.

4. An article displaying device comprising a frame, a panel arranged within theirame and having a window extending to the lower edge thereof, which window is adapted to receive said article, means for holding the lower end of said article against displacement relative to said frame and panel, and means for holding the upper end of said article against displacement relative to said panel, consisting of a cap applied to the upper end of said. article and having means for interlocking the same with the panel at the upper edge of the window therein.

. 5. An article displaying device comprising a frame, a panel arranged within the frame and having a window extending to the lower edge thereof, which window is adapted to receive said article, means for holding the lower end of said article against displacement relative to said frame and panel, and means for holding the up-' per end of said article against displacement relative to said panel, consisting of a cap applied to the upper end of said article and provided with two upwardly projecting lugs which receive between them that portion of said panel at the upper end of said window.

'6. 'An article displaying device comprising a frame, a panel arranged within the frame and having a window extending to the lower edge thereof, which window is adapted to receive said article, means for holding the lower end of said article against displacement relative to said frame and, panel, and means for holding the upper end of said article against displacement 2.

relative to said panel, consisting of a cap applied to the upper end of said article and provided with two upwardly projecting lugs which receive between them that portion of said panel at the upper end of said window, said cap being made 1! of sheet'metal and said lugs being struck up out of the top portion of said cap.

ALBERT E. RITCHIE; 

